The two brands join forces to create an innovative and versatile eyewear co-lab designed for the youngest
Longarone, 12 January 2022 – ST!NG, the De Rigo Group house brand dedicated to a young target audience and characterised by a playful, colourful style, and Superga®, an iconic Italian footwear brand, have given life to a new co-branding project. One that draws on the heritage of the two Italian brands to create a new, versatile collection combining the iconic Superga style with the De Rigo know-how and the distinctive originality of ST!NG.
The Spring-Summer ’22 season will see the début of “STING X SUPERGA”, the new eyewear collection made up of 4 UNISEX models – 2 sunglasses and 2 prescription styles with magnetic clip-ons – available in 4 colour versions and all with polarised lenses.
These styles are rich in details and references to the iconic Superga 2750 sneakers, such as the distinctive fabric-effect texture of the front of the sunglasses and of the prescription styles’ clip-ons, the metal plate on the temples bearing the Superga® logo reminiscent of the sneakers’ iconic label, and the Superga® metal ring that decorates the temple tips.
This special collection also features dedicated packaging, as all the ST!NG x SUPERGA® styles will be supplied in a case made from the same canvas fabric as the famous Superga 2750 and featuring the ST!NG logo and the original Superga® label.
Barbara De Rigo, De Rigo Chief Marketing Officer :
I am proud of this new collaboration between ST!NG, our house brand conceived for a young target audience, and Superga®, a “timeless classic”, a world acclaimed example of Italian design that has always preserved its unique appeal. These two brands embody Italy’s hallmark positivity and originality, which they interpret with carefree elegance. In this encounter with Superga®, ST!NG interprets and includes details of the footwear brand’s sneakers on eyewear styles that reflect its energy and versatility, for a pop collection that is sure to leave a mark.
Stefania Spinelli, CEO of Superga:
We are delighted to collaborate with such a high-quality Italian partner. Superga® has always been the Italian footwear brand par excellence, and we are confident that sharing these common roots and the same meticulous attention to detail cannot but result in a product of excellence. Superga® and ST!NG set out to offer the younger generations a whole new take on “classicism”, and this collection is a perfect example of this.
The ST!NG X SUPERGA styles will be on sale from the end of January through the De Rigo distribution network at a retail price of €99 for the sunglasses and of €139 for the prescription styles with clip-ons.