The ST!NG commitment

In this period of significant climate change, ST!NG pursued the brand’s green project,
offering targeted solutions to reduce its environmental impact.

ST!NG supported Save The Planet
to offset its CO2 emissions

Who are ‘Save the Planet’?

Save the Planet is a non-profit organisation that works to promote projects, activities and concrete solutions to help the planet and safeguard the environment.

Information, lifestyle changes and collective projects are means that are available to all of us to help achieve concrete and tangible results in regard to climate change, global diseases and ecological catastrophes. Each action has a real effect, whether it be individual or collective. No action is deemed too small or too insignificant – everything that we do has a positive or negative effect on our planet. Save the Planet is doing its part through innovative and environmentally-friendly projects, such as its efforts to transform the linear economy into the circular economy, so as to substantially reduce the amount of Co2 emitted into the atmosphere, support reforestation initiatives, and protect green zones threatened by mankind.

ST!NG and Save The Planet together for the reforestation of the island of La Certosa

An initiative created to re-develop one of the most evocative – but also forgotten – areas of Venice. This is why ST!NG, a De Rigo Group eyewear brand, and Save the Planet, a non-profit organisation that develops and supports green projects, have decided to collaborate to pursue an initiative of the highest ethical and environmental value.

ST!NG creates a strongly evocative and re-usable case

ST!NG has decided to discontinue its use of single-use plastics and promote the culture of sustainability with an innovative case.

As of 2020, all the new models in the collection will be distributed inside a 600 ml case-bottle made from re-usable PETG. A small gesture that ST!NG is making to limit the waste and dispersion of plastic in the environment and lend a helping hand to the planet in its battle against pollution.

Plastic in fact represents a very current and pressing problem. Plastic materials are one of the main causes of pollution and have proven to be literally lethal for countless species of animals that swallow them or become trapped inside them. Plastic represents a real threat for entire ecosystems, making it not only important to recycle it through separate collection systems, but also, where possible, to prevent its waste. The best way to achieve this involves limiting its use and abuse in our day-to-day lives. A small gesture that makes a BIG difference!

Each case-bottle will be accompanied by a leaflet, which will include information on the materials used to make it and several suggestions on how it can be used. The eyewear will also be protected by practical microfibre pouches featuring green messages in 100% non-toxic sublimation ink. The same pouches can be used to clean the lenses.

35 years celebrated with a green launch

This year, ST!NG will be celebrating its 35th birthday. The brand has subsequently decided to give both its customers and the environment a gift by creating a pair of celebratory glasses with an eco-friendly green case made from a special fabric: elastin – in this case derived from the recycled fibres of fishing nets that have been recovered from the sea, in addition to other cast-off fabrics.

Fishing hooks and environmental pollution are just some of the threats facing the wildlife that lives in our oceans. Yet, the most dangerous threat of all is posed by ‘ghost’ fishing nets. Abandoned and stray fishing equipment represents a significant threat to marine life: in fact, even large animals such as dolphins, seals, tuna and turtles often end up ensnared in these invisible death traps. This situation is actually getting worse, owing to the use of strong and extremely long-lasting equipment made from synthetic materials.

This is why ST!NG has decided to act and fight to liberate the sea from this treacherous form of pollution, by coordinating the brand’s anniversary eyewear launch with the arrival of an equally special case, made from recycled fibres derived from fishing nets that have been recovered from the sea, in addition to other cast-off fabrics.

Advertising materials with
a nod to the environment

Sting has decided to make the advertising materials for the brand’s store 100% sustainable by choosing:

100% natural dyes and paints
zero plastics
All the materials can be recycled in your paper recycling bin.

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You too can help us save the planet

The tale of the hummingbird

One day, a great fire broke out in the forest. All of the terrified animals fled for their lives as the flames advanced and the fire destroyed everything in its path. While everyone animatedly argued over what to do about it, a tiny hummingbird dove into the river and, after collecting a drop of water in his beak, dropped it onto the smoke-ravaged forest. This has no effect on the fire and it continued its course, propelled by the wind. The hummingbird, however, did not lose heart and continued. At one point, the lion called to him and asked: “What are you doing?” The little bird replied: “I’m trying to put out the fire!” “But how does someone as small as you think they can stop the flames?” Alongside all the other animals, the lion started to make fun of him. The little bird, undeterred by the laughter and criticism, once again dove into the river to collect a drop of water. Seeing this, a baby elephant, who up until that moment had been sheltering between his mother’s legs, immersed his trunk in the river and, after collecting as much water as possible, sprayed it over a bush that was now being devoured by the flames. On seeing this, the adults stopped making fun of them and, filled with shame, started to help them instead. By nightfall, the flames that had ravaged the Savana were almost under control. The lion called to the tiny hummingbird and said to him: “Today, you have taught us that even a drop of water can be important and that, by working together, we can put out a ferocious fire.”