The ST!NG commitment

In this period of significant climate change, ST!NG is continuing to pursue the brand’s green project,
offering targeted solutions to reduce its environmental impact.

ST!NG supports ‘Save The Planet’ by offsetting its Co2 emissions

Who are ‘Save the Planet’?

Save the Planet is a non-profit organisation that works to promote projects, activities and concrete solutions to help the planet and safeguard the environment.

Information, lifestyle changes and collective projects are means that are available to all of us to help achieve concrete and tangible results in regard to climate change, global diseases and ecological catastrophes. Each action has a real effect, whether it be individual or collective. No action is deemed too small or too insignificant – everything that we do has a positive or negative effect on our planet. Save the Planet is doing its part through innovative and environmentally-friendly projects, such as its efforts to transform the linear economy into the circular economy, so as to substantially reduce the amount of Co2 emitted into the atmosphere, support reforestation initiatives, and protect green zones threatened by mankind.

Through Save The Planet, ST!NG
is supporting the
‘Amazon World’s Lungs’ project

The Amazon is one of the largest and most important of the Earth’s ‘lungs’, and protecting it means protecting the planet as a whole. Deep within the vast rainforest, exists a small organisation that is committed daily to promoting a culture of respect for the ecosystem. We are talking about the ‘Escola Agricola Rainha Dos Apostolos’, where growing techniques that are respectful of the rainforest’s ecosystem are studied.

ST!NG has decided to support Save the Planet in this wonderful initiative that contributes to the safeguarding of one of the Earth’s most vital green spaces every single day, through concrete and tangible actions, such as investing in a culture that educates the youngest in society about the importance of biodiversity, and financing the purchase of fruit trees.

ST!NG creates a strongly evocative and re-usable case

ST!NG has decided to discontinue its use of single-use plastics and promote the culture of sustainability with an innovative case.

As of 2020, all the new models in the collection will be distributed inside a 600 ml case-bottle made from re-usable PETG. A small gesture that ST!NG is making to limit the waste and dispersion of plastic in the environment and lend a helping hand to the planet in its battle against pollution.

Plastic in fact represents a very current and pressing problem. Plastic materials are one of the main causes of pollution and have proven to be literally lethal for countless species of animals that swallow them or become trapped inside them. Plastic represents a real threat for entire ecosystems, making it not only important to recycle it through separate collection systems, but also, where possible, to prevent its waste. The best way to achieve this involves limiting its use and abuse in our day-to-day lives. A small gesture that makes a BIG difference!

Each case-bottle will be accompanied by a leaflet, which will include information on the materials used to make it and several suggestions on how it can be used. The eyewear will also be protected by practical microfibre pouches featuring green messages in 100% non-toxic sublimation ink. The same pouches can be used to clean the lenses.

35 years celebrated with a green launch

This year, ST!NG will be celebrating its 35th birthday. The brand has subsequently decided to give both its customers and the environment a gift by creating a pair of celebratory glasses with an eco-friendly green case made from a special fabric: elastin – in this case derived from the recycled fibres of fishing nets that have been recovered from the sea, in addition to other cast-off fabrics.

Fishing hooks and environmental pollution are just some of the threats facing the wildlife that lives in our oceans. Yet, the most dangerous threat of all is posed by ‘ghost’ fishing nets. Abandoned and stray fishing equipment represents a significant threat to marine life: in fact, even large animals such as dolphins, seals, tuna and turtles often end up ensnared in these invisible death traps. This situation is actually getting worse, owing to the use of strong and extremely long-lasting equipment made from synthetic materials.

This is why ST!NG has decided to act and fight to liberate the sea from this treacherous form of pollution, by coordinating the brand’s anniversary eyewear launch with the arrival of an equally special case, made from recycled fibres derived from fishing nets that have been recovered from the sea, in addition to other cast-off fabrics.

Advertising materials with
a nod to the environment

Sting has decided to make the advertising materials for the brand’s store 100% sustainable by choosing:

  • FSC-certified paper and cardboard

The Forest Stewardship Council (FSC) is a non-government and non-profit international organisation, founded in 1993 to promote the responsible management of forests and plantations. The FSC established a forestry certification system that is recognised worldwide. The FSC logo certifies that the product has been made with raw materials deriving from responsibly-managed forests that respect the environment, are socially useful and economically sustainable.

  • 100% natural dyes and paints

  • zero plastics

  • All the materials can be recycled in your paper recycling bin.

We don’t just sow trees, but green culture too through the ‘YOUR TALENT, YOUR FUTURE’ contest

ST!NG communicates with the new generations via schools to raise awareness of environmental issues in an engaging and unique way. A competition with a focus on the talent of youth, the future of the world… and eyewear of course!


  • 1,000 schools for a total of approximately 2,000 upper school classes (young people aged 16-19 years).


  • sustainable development in three fields: planet, people and innovation.


  • an in-depth lesson led by teachers with the help of three didactic kits provided by ST!NG;
  • creation of an innovative project focused on the eyewear of the future;
  • uploading of the projects onto a dedicated online portal, where it will be possible to vote for your favourites.


  • vouchers for didactic materials awarded to the three best-performing schools;
  • cash prize for the designers of the three most popular projects, as well as for the overall winner, who will be chosen by an expert judging panel.

You too can help us save the planet

The tale of the hummingbird

One day, a great fire broke out in the forest. All of the terrified animals fled for their lives as the flames advanced and the fire destroyed everything in its path. While everyone animatedly argued over what to do about it, a tiny hummingbird dove into the river and, after collecting a drop of water in his beak, dropped it onto the smoke-ravaged forest. This has no effect on the fire and it continued its course, propelled by the wind. The hummingbird, however, did not lose heart and continued. At one point, the lion called to him and asked: “What are you doing?” The little bird replied: “I’m trying to put out the fire!” “But how does someone as small as you think they can stop the flames?” Alongside all the other animals, the lion started to make fun of him. The little bird, undeterred by the laughter and criticism, once again dove into the river to collect a drop of water. Seeing this, a baby elephant, who up until that moment had been sheltering between his mother’s legs, immersed his trunk in the river and, after collecting as much water as possible, sprayed it over a bush that was now being devoured by the flames. On seeing this, the adults stopped making fun of them and, filled with shame, started to help them instead. By nightfall, the flames that had ravaged the Savana were almost under control. The lion called to the tiny hummingbird and said to him: “Today, you have taught us that even a drop of water can be important and that, by working together, we can put out a ferocious fire.”