What if we name them Sting

This story begins with a question.
Thirty years ago, in the year 1985,
Sting was born. Sting was the young brand for young people, an uncontainable explosion of colours and energy.


Sting is the story of a family – not simply a mum, a dad and their two children, but an extended family, which includes all the people who have contributed to their personal and professional endeavour.There is much more to come… We will take a journey through the production departments, to follow the making of a pair of Sting glasses; we will take then read of the strategies and choices that have made of Sting a household name.


We will admire the visuals that have publicized Sting over the years, represented by sport and show business personalities, amongst whom Gabriel Batistuta, Fabio Cannavaro, or Michael Schumacher.


This is an adventure made of words an images, but mostly made of glasses frames, arms, fronts, bridges and lenses – of many colours.
It is an adventure in light, it is the story of STING.